Studio Showcase
Atlas & Form Identity System
a restrained identity system for a store that curates useful objects and small-batch goods.
Brand Identity · Specialty Retail
The brief
A clear idea, useful outputs.
a restrained identity system for a store that curates useful objects and small-batch goods.
The system starts with a clear visual idea, then scales through repeatable rules instead of decorative one-off artwork.
Deliverables
- Identity direction and mark studies
- Colour and type system
- Core stationery or packaging applications
- Usage notes for future creative work
Independent studio work exploring creative and technical capabilities.