Studio Showcase
Loom & Ledger B2B Identity
a structured identity for a consultancy that wants to sound human without losing rigour.
Brand Identity · B2B Consultancy
The brief
A clear idea, useful outputs.
a structured identity for a consultancy that wants to sound human without losing rigour.
The system starts with a clear visual idea, then scales through repeatable rules instead of decorative one-off artwork.
Deliverables
- Identity direction and mark studies
- Colour and type system
- Core stationery or packaging applications
- Usage notes for future creative work
Independent studio work exploring creative and technical capabilities.