Studio Showcase
Morrow Kids Playful Basics
a flexible identity system for a family retail line with room to grow across products.
Brand Identity · Family Retail
The brief
A clear idea, useful outputs.
a flexible identity system for a family retail line with room to grow across products.
The system starts with a clear visual idea, then scales through repeatable rules instead of decorative one-off artwork.
Deliverables
- Identity direction and mark studies
- Colour and type system
- Core stationery or packaging applications
- Usage notes for future creative work
Independent studio work exploring creative and technical capabilities.