Studio Showcase
Northstar Trade Catalogue
Independent studio showcase: a catalogue experience that helps trade buyers move from product families to an enquiry. The study is intended to demonstrate a considered direction for the wholesale audience.
Websites & Digital Experiences · Wholesale

The brief
A clear idea, useful outputs.
Independent studio showcase: a catalogue experience that helps trade buyers move from product families to an enquiry. The study is intended to demonstrate a considered direction for the wholesale audience.
The interface is designed from the content hierarchy outward, with generous rhythm, purposeful interaction and resilient responsive rules.
Deliverables
- Information architecture and page flow
- Responsive interface direction
- Content and conversion modules
- Editable handoff structure
Independent studio work exploring creative and technical capabilities.